Lead on production and audience development of video and audio at Attitude Magazine
I joined the team at a key point in the magazine’s 25-year history, as it decided how much it pivoted to digital as part of securing the brands future.
I delivered five million views to a viral branded content campaign which helped substantially changed brand perceptions for Jaguar:
I created half a million organic video views in 48 hours of the Attitude Awards, upscaling video content releases from the awards and live streaming it for the first time ever:
I filmed the LGBTQ Slang Challenge series that went on to deliver organic 700K views in its first season, released by the end of the year:
This all set the basis of my video and audio strategy at Attitude, which is focused on: