I’m looking to tell features and stories that allow me share unique insight and analysis. Though I sometimes cover what may traditionally feel like news, I’m generally interested in stories about trends, industry insights and what sets you or your initiative apart, and what actionable insights it can provide readers.
I don’t do profiles or one-on-one interviews, unless it’s part of a wider look at topic.
I have heard far too many (not so unique) internal LGBTQIA initiatives that may be new to you – but aren’t to the wider world. You won’t be surprised to hear my inbox is busiest in June when I find that organisations have the least substantial things to say about how they are supporting the global LGBTQIA+ community. Why not be the brand that changes that game?
This is how to send a successful pitch to me:
Check out the kind of stories I’ve written before, and pitch your story as ‘like the one with X’ – don’t just send a PR.
Maps, data and insights get my gears turning – what are you saying that’s new, valuable and insightful for readers and the LGBTQIA+ community – almost all stories should be about one of these three strands.
I don’t write up Pride Month press releases, especially if they’re sent on May 29th. We’re queer all year – so I’m interested in stotires that reflect that.
Before you pitch. You’ve been warned…
The vast majority of my time is focused on running my non-profit QueerAF, that is revolutionising the media industry so it works for the LGBTQIA+ community, instead of against us. Once or twice a savvy entrepeneur has asked to speak to me about this work, possible partnershps, and I’ve given them a great deal of time in my diary for this. Then it becomes clear the call is really about ‘getting in’ Forbes. That’s not my vibe, and there is no faster way to turn me off. I tell stories based on their merits, so try your story – not a trick.