Since Stand Up To Cancer launched in the USA, it’s become a worldwide brand that now, in partnership with Channel 4’s live telethon, raises millions for global translational research.
AudioBoom’s challenge was to take the otherwise comedic nature of the brand, used to engage young audiences on TV and YouTube – and explain the critical science all this fundraising is enabling.
Combining a Radio 1 Newsbeat documentary style with Radio lab elements – we created an evergreen series of ten, combining a mixture of scientists and those directly affected by cancer into a series that can be used by Stand Up To Cancer to keep their conversation going after their live telethon event.
As a producer and reporter on the series, I arranged guests, edited shows and produced record days. Though I acted as a producer across the whole series, taking a lead role in managing the client relationship, scripting, producing records and championing the series – my edits are EP 4 Kirstie Allsop, EP 5 Pancreatic Cancer, EP 6 Taboo Cancer and EP 9 with SU2C Director Claire Rowney.
I’m particularly proud of Episode 6 on Taboo cancer. This episode highlights how we brought together music, actuality and sound effects – mixed binaurally to create an immersive documentary for Stand Up To Cancer.
This episode meets two scientists, one who treats rare cancer in the Penis and another whose incredibly targeted Radiotherapy trial, described as a theatre with a 360-degree view in this episode, is dramatically changing the way cancer is treated. I also spoke to Neil about his brave and frank account of surviving penis cancer.